Alternatescents Shopify website was developed and maintained by Webiators Technologies Pvt. Ltd., ensuring functionality aligned with the brand’s digital growth objectives.
Alternatescents is trying to build a credible D2C fragrance brand in India, offering long-lasting extrait de parfums and a range of scent families geared to the local climate. But the current online store is not fully delivering on the brand promise
Alternatescents Shopify website was developed and maintained by Webiators Technologies Pvt. Ltd., ensuring functionality aligned with the brand’s digital growth objectives.
Improved site speed
Fully responsive, Mobile-first Design
Better with smart navigation
Alternatescents, a luxury fragrance brand, sought a modern and elegant Shopify website that could effectively showcase its premium perfume collection. The client required a scalable platform with seamless category management, intuitive navigation, and fast-loading pages to enhance the user experience.
Perfume and Fragrance
India
Shopify
The Alternatescents website encountered multiple hurdles that limited growth and user satisfaction:-
Complex Product Setup:- Managing variable products, custom fields, and pricing options in eCommerce while maintaining a smooth checkout experience was challenging.
Customization Functionality:- Integrating a user-friendly product customization tool that allows customers to upload designs or modify product features without affecting site speed.
Performance & Speed Optimisation:- Balancing high-quality visuals with fast load times required advanced caching, image compression, and CDN integration.
Mobile Responsiveness:- Ensuring a consistent and intuitive design across devices while maintaining usability and functionality on smaller screens.
Technical Support & Maintenance:- Provided ongoing website maintenance, plugin updates, and technical support to ensure consistent performance, security, and uptime.
Marketing & Promotions:-Integrated marketing tools and campaigns, including social media integration, email marketing automation, and promotional landing pages.
Data Security & Compliance:-Implemented SSL encryption, secure payment gateways, and GDPR-compliant measures to protect customer data and ensure trust.
SEO & Online Visibility:- Implemented Shopify SEO best practices, optimised meta tags, and improved site structure to boost organic traffic and enhance search visibility.
2X Faster Load Time:- Optimised website performance for quicker page loading and smoother browsing.
80% Growth in Organic Traffic:- Improved SEO structure, keywords, and meta optimisation boosted organic visibility and site visits.
Improved User Retention:- Simplified navigation and enhanced visuals led to longer session times and repeat visitors.
60% Reduction in Page Load Time :- Implemented speed optimisation techniques ensuring faster access and improved user satisfaction.
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